INSIDE THIS SITE – FEATURES, REVIEWS AND BOOK-RELATED MATERIAL, PRIMARILY DRIVEN BY POPULAR MUSIC, BUT SOME WITHOUT ADHERENCE TO CHORDS AND BEATS – LGBT, SPORT, COMEDY, FILM…
It’s old hat by now but until my next book – which seems to be calling itself ‘HOW MUSIC CAME OUT’ – is published in September 2016, I’ll keep this at the forefront of the site:
“4AD gets the lavish label history they deserve” MOJO
‘The book is an exquisite reflection of 4AD itself – extravagant, atmospheric, and rich in texture and timbre’ PITCHFORK
‘One of the greatest stories to emerge from rock and roll’s modern history’ DROWNED IN SOUND
THE PAPERBACK VERSION was published in the UK on July 17th (£12.99) and in the US on August 19th ($19.99) by HarperCollins imprint The Friday Project. The label’s former designer, the legendary Vaughan Oliver, has revamped his artwork from the original hardcover edition.
THE HARDBACK VERSION was published in the UK in September 2013 (November in the US).
THE LIMITED EDITION (1000 copies) was published in December 2013
Drawing on over a hundred interviews with 4AD’s menagerie of artists and staff, Facing The Other Way: The Story Of 4AD is the first definitive account of what’s been described as the greatest independent label of all time, unquestionably one of the most influential and collectable.
4AD was initially populated by the likes of Bauhaus, The Birthday Party, Cocteau Twins, This Mortal Coil and Dead Can Dance, before embarking on a new era with a wealth of equally startling American signings, from Throwing Muses and Pixies to The Breeders. Yet behind the scenes, an accumulation of feuds and enforced commercial compromises in the wake of alternative music’s invasion of the mainstream left 4AD adrift and Watts-Russell a broken man, soon to sever all ties with the music industry, including his beloved label.
© 2014 Martin Aston